PRESSED | spring/summer 2010

How many ways can you reimagine a white shirt? The variations are practically infinite and this time, the label trained its razor sharp focus on the single item that may be absolutely recession-proof; a classic white shirt.

If that sounds conservative, there is nothing workaday about these shirts. Shirts are toyed with quirk cuttings and blown up proportions, conjuring up silhouettes that conceals the wearer’s form, creating a new shape altogether. Transparencies of pleated organza combined with cotton shirting add a feminine air of lightweightness to the sobriety of an otherwise strict and sharp collection.