Androgynous meets soft geometry: Experimenting with quirk cuts and expanding on extremely simple ideas, Max conjures up silhouettes that conceals the wearer’s form, creating a new shape altogether. Constantly exploring the relationship between the masculine and the feminine; Max designs for women with an artistic and intellectual bent. Maximizing on minimalistic ideas, proportions are sometimes blown out of proportions.
With a penchant for austere moods and inspirations, the cuts are amazingly playful. Though much attention is paid to tailoring, that skill is often put to work, conjuring up wildly avant-garde silhouettes that conceal the wearer’s form, creating a new shape altogether. And yes, much of the label’s lineup might be done in monotones, but the sobriety is usually interrupted by unexpected twists in designs. Targeted at women who understands fashion and craves for a slight edge in design, she is a minimalist who is confident and not afraid to stand out from the crowd.
max.tan was invited to showcase at Modefabriek in Amsterdam in 2010 and was the first Asian-based label ever to do so. The A/W 2010-11 collection which debuted in Amsterdam was subsequently featured by Vogue Paris online and went on to win second place at the China Fashion Creation Contest 2010. His following S/S 2011 collection was picked up by Vogue Nippon and Surface Asia calls max.tan one of the hottest new names to look out for in fashion.
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